Camping à rabais
Camping in Quebec, ready for the digital world
Camping à Rabais is a web platform that brings together discounts on overnight camping trips across the province of Quebec.
Year
September - December 2018
ClientProject made for Pixum.
Expertises
Context
I was commissioned, in the summer of 2018, to create the brand image for a new online tool, Camping à Rabais. The initial brief was to present camping from an "outdoorsy" perspective, inspiring the desire to go outside and play and travel in Quebec, but without falling into camping clichés.
Main tasks
- Creation of a complete brand image
- Creation of a MVP landing page for immediate needs of the company
- Proposal of an improved version of the homepage and new pages to enhance the user experience
Process
The site, which will bring together various visual elements for campings sites, had to be minimalist so as not to contrast with the rest.
- This brought an additional challenge because there are many disparities between the brand images of the different campsites on the platform (photography, logotype, etc.)
- In addition, the various existing sites often present the same images, so we had to find a distinctive style for Camping à Rabais.
Final look
The chosen solution aims to present the different discounts available for a variety of campsites on the platform.
- Inspire the desire to go and play outside through the use of photography
- Iconography to enhance the information presentation
- Hierarchy/presentation for an easy search
