Branding Website

Équipe en LMM

A new modular brand identity for a multi-faceted theme

The Multimodal Media Literacy Research Team proposes content and projects focusing on 3 main areas: communication, creation and culture within the digital environment.

Year

May to October 2023

Client

Produced for the NT2 Laboratory, a research laboratory on hypermedia works at UQÀM.

Expertises
Project cover

Context

Following the redesign of the associated magazine's brand image and web platform, The Multimodal Media Literacy (LMM) Research Team wanted to revamp its brand image at the same time. The purpose of the redesign was to give the research team its own identity, and to take advantage of the site's technological upgrade to improve navigation and findability of information on the site.

Principales tâches

  • New brand identity reflecting the research team's newest work
  • New website interface, with efforts on re-organizing the sections and information presented

Client team

Project supervisor: Nathalie Lacelle
Project manager: Alexandra Martin
Web development: John Boyle-Singfield